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02 May, 2009

50 Cars = 1 Bus

Posted by: admin In: Creative Review

Every day thousands of Swedes drive to the airport. In an effort to get them to take one a Flygbussarna bus instead, Acne created this, somewhat literal, manifestation of some basic arithmetic. Traffic chaos ensued…

This sculpture of a Flygbussarna coach was built from 50 cars by the side of the main road to Stockholm airport.



An accompanying website includes a live feed of the bus-sculpture plus gizmos to work out how much carbon would be saved by switching from the car.

This film explains more

Credits:
Agency: Acne advertising
Set designers: Johan Sjölin – ArtnDito; Urban Lisinski – Dekor Klippan AB
Photographer: Johan Warden
Web agency: Acne digital

Read the original post on Creative Review

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