02 May, 2009

Look What Came In The Post

Posted by: admin In: Creative Review

We’re doing a story on some new Fairtrade packaging from Carter Wong in next month’s issue. They sent over the images today, in this

If anyone else sends out packages addressed in a similarly beautiful way, please email me your images to patrick.burgoyne@centaur.co.uk and we’ll put the best ones up here.

The envelope came at an apposite time as we have just been discussing the way in which we send the magazine out to subscribers currently. As with nearly all other magazines, we use polybags which are not particularly nice and, though recyclable, not exactly environmentally friendly. They certainly don’t have the appeal of the Carter Wong envelope above.

We’ve searched long and hard for a better way to package the issues without incurring significant extra costs or time delays (envelopes take too long, corrugated card ditto and adds weight). If anyone knows of a better way, we’d be very happy to hear from you in the comments below.

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