06 May, 2009

CR Annual Best In Book: Find It and Balloonacy

Posted by: admin In: Creative Review

The current issue of CR features The Annual, showcasing the best work of the past year. Nine projects have been chosen for our Best in Book section, the ultimate accolade. We are featuring each of them in a series of posts with additional content to further explain each project. In this post, see how Dare’s Find It app will help you locate your tent at Glastonbury and the stats behind Poke’s Balloonacy project

Dare was lucky enough to be given an open brief from Sony Ericsson to come up with a variety of ways to show off the full GPS capabilities of the brand’s mobile phones. The strategy aimed to provide users with a range of free, useful applications. Dare Labs, the agency’s bespoke new product development department, came up with Find It. The application allows users to tag any object and then navigate to the pre-tagged destination via the HE-100 GPS enabler in the phone. The tagged object could be a parked car, a hotel or, perhaps most useful of all, that particularly hard-to-find tent at Glastonbury. All is explained hereVery useful in the dark, we imagine.

Poke’s Balloonacy project, meanwhile, looks like it will be a fixture at awards shows this year. This film demonstrates how the online balloon race worked:

While this fly through of the race shows the balloon characters and the sites they appeared on -very fast.

Balloonacy 40,000 balloons in 22 seconds from Mattias Gunneras on Vimeo.

And this timelapse film shows how the race panned out on Mattias Gunneras’s blog

Balloonacy time laps from Mattias Gunneras on Vimeo.


Find It
Entrant: Dare. Client: Mattias Järlevi, Digital Campaign Manager, Sony Ericsson. Innovation Director: Perry Price. Associate Creative Director: Matt Firth. Art Director: Matt Firth. Designer: Ian Fooks. Developers: Ryan McGrath, Sonia Rakotomanantso. Producer: Peter Williams

Entrant: Poke: Client: Orange. Creative Director: Iain Tait. Art Direction and Design: Nicky Gibson and Marc Davies. Designers: Andrew Zolty and Dickon Langdon. Programmers: Caroline Butterworth, Nilesh Ashra, Mattias Gunneras and Greg Reed. Technical Developers: Derek McKenna and Gabriel Bucknall. Technical Director: Igor Clark. Producer: Mike Pearson. Copy: David Cadji-Newby. Planner: Lise Lauritzen. 3D Animation: JS3D

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