16 May, 2009

Martin de Thurah spot for Rega and more Nice Work

Posted by: admin In: Creative Review

Rega ad, directed by Martin de Thurah, agency: Walker Zurich, production company: Academy Films

Here’s a bumper crop of great new advertising that has passed through CR Towers of late. First up is a spot directed by Martin de Thurah for Swiss air rescue company Rega. De Thurah, who is best known for his elegant music video and short film work, brings a filmic touch to this enigmatic ad.


Coca-Cola ad, directed by Dougal Wilson, agency: Mother, production company: Blink

Next up is Mother’s new Coca-Cola ad, which is based around a catchy tune by Calvin Harris, titled Yeah Yeah Yeah La La La. Directed by Dougal Wilson, it shows his usual charm as a group of creatures living in a Hammond organ pop up to sing a song when they are fed Coke.


Oasis ad, directed by Joseph Kahn, agency: Mother

Mother is also behind this silly but fun ad for Oasis drinks, which sees a giant rubber duck (Rubberduckzilla) rampaging through a Japanese city.


Le Sense Propre film for Adobe CS4, director: Cisma, agency: Goodby, Silverstein & Partners, production company: Blacklist

Le Sens Propre is a new short film that forms part of Goodby, Silverstein & Partners’ campaign for Adobe Creative Suite 4, where directors and artists are given an open brief to use the software to create a piece of artwork. Directed by Blacklist’s Cisma, this is a charming, if surreal, tale of a little girl’s party.


Inside the Black Jersey film for adidas, directors: Stacey Lee, Helena Brooks, agency: 180 Amsterdam, production company: U-Turn Content

This film, from 180 Amsterdam for adidas, forms an intro to a series of ten-minute documentaries that reveal life inside the New Zealand All Blacks rugby team. The films will roll out over the next two months and will be screened on adidas.tv.


Realise Your Dream film for the British Council, written and directed by The Glue Society

The Glue Society in Sydney has created a series of films (first one shown above) for the British Council, to advertise its Realise Your Dream award, a scheme offering the chance for five young Australian creative people to travel to the UK and work with Britain’s leading arts talent. The campaign sees Britain’s iconic figureheads the lion and the unicorn brought to life with the help of prosthetic artist Kathryn Brown.


Dreams ad for Mercedes-Benz, director: The Vikings, agency: Jung von Matt, production company: Bigfish Filmproduction

This ad for Mercedes-Benz from Jung von Matt in Hamburg neatly demonstrates how the new E-Class’s ‘attention assist’ will stop you from dreaming while driving.


Bird House ad for Robinsons, director: Andy McLeod, agency: BBH, production company: Rattling Stick

BBH’s latest ad for Robinson’s offers an alternative view of bird life.


Streaker ad for Tabasco, director Manu Coeman, agency: Duval Guillaume, production company: Latcho Drome

This spot for Tabasco, from Duval Guillaume in Brussels, takes us back in time to discover just what really caused a man to streak across a football pitch.


Philips Performer ad, agency: DDB London

Some print and poster work for you now. First up, a scene that will cause happiness to anyone who has ever suffered from a mice invasion in this ad for the Philips Performer vacuum cleaner.


Blood ad for 13ème Rue Channel, agency: BETC Euro RSCG, photographer: Yann le Pape

Next, from BETC Euro RSCG in Paris, is this ad for crime channel 13ème Rue, which shows pantones of various colours of blood.


Thumbs Up ad for Disneyland Paris, agency: BETC Euro RSCG, photographer: Bruno Torres

Finally we end on a mildly disturbing note, with another ad from BETC, this time for Disneyland Paris, and Mickey’s Magical Party…


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