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19 May, 2009

The Glue Society’s swine flu advice

Posted by: admin In: Creative Review

The winner for the most opportunistic use of the feared swine flu epidemic is the Glue Society in Sydney, which has created this billboard for TV show The Chaser’s War On Everything. The ad initially looks like a government health warning, but when you read the small print, one of the pieces of advice, alongside ‘wear one of those little blue face masks’, is to ‘watch The Chaser’s War on Everything’. The campaign is a follow-up to the Glue Society’s ads for the last season of the TV show, when they put up posters on the cheapest billboards in the world, including Iraq, Estonia and India.

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