04 Jun, 2009

"Tea time is me time"

Posted by: admin In: Creative Review

BMB has recruited the wonderful John Shuttleworth to front a campaign for Yorkshire Tea. Genius

In an ‘augented reality’ version (shown above and accessible here), webcam-equipped Yorkshire Tea drinkers can geet Shuttleworth (aka comedian Graham Fellows) to serenade them atop their own box of tea (after some careful positioning).

Those of a more traditional bent can watch the TV ads

And here’s some outtakes

Agency: Beattie McGuinness Bungay
Copywriter: Simon Bere/Graham Fellows
Art director: Simon Bere
Director: Willy Smax

Read the original post on Creative Review

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