13 Jun, 2009

Wieden + Kennedy creates music video

Posted by: admin In: Creative Review

You Came Out by We Have Band

David Wilson has directed this impressive video for new band We Have Band. But what makes this promo particularly unusual is that it was conceived by an advertising agency.

Wieden + Kennedy London planning director Martin Cole knows the band, and the agency pitched to them to create the video for their second single. The final video was conceived by W+K creatives Fabian Berglund and Ida Gronblom. The promo was quite an undertaking for Wilson, taking three days to shoot and requiring over 6,000 frames of footage. As the film sees the band’s faces animated with facepaints, it also required a certain level of patience on their part, as they had to lie flat and still for hours on end. The animators on the promo were mother and daughter team Joanna and Katie Anne Harrison.

All 4,816 frames that made the final cut have been uploaded to Flickr, allowing people to re-edit the sequence as they see fit.

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