11 Jul, 2009

Playing war

Posted by: admin In: Creative Review

Like most boys my age, I spent a good deal of my childhood playing war. So why do I find these Matchbox ads so troubling?

The campaign comes from Ogilvy & Mather Singapore and has just been uploaded to our Feed section by the agency. The three ads each depict a young boy in charge of some military hardware: a tank (above), fighter jet or helicopter.

Perhaps it’s the exhausted, dull-eyed look on the boy’s faces that does it, or the fact that war in these times of Iraq and Afghanistan and dozens of other regional conflicts, is very real and very deadly. Or maybe it’s just that I’m a grown-up with a son of my own. But the last thing these ads make me want to do is go out and buy toys that would encourage my son to see himself in the same situations as depicted here.

Read the original post on Creative Review

No Responses to "Playing war"

Comment Form


Flickr PhotoStream

    2fev.2014Dark Horizons: Free Art PieceBluebird Dawn1592Key / Giltza bat / una Llave - BilbaoMucho verde, nuevo rojo / Solarpies Mad / urban gardenMucho verde, nuevo rojo / Solarpies Mad / urban gardenKey / Giltza bat / una Llave - BilbaoPutin on the Ritz# 2314 ShoesLate.Bild_1273_interniteo_140_100_2_cm_mixed_media_on_canvas_2014Bild_1272_serenity_120_100_4_cm_mixed_media_on_canvas_2014_NOT_AVAILABLEabstract paintingabstract painting


HaggBridge.com brings you a daily update of news from art world, focused on UK based artists, exhibitions, and galleries.