14 Jul, 2009

One thing you can be sure of?

Posted by: admin In: Creative Review

VW Passat ad, agency: DDB, director: Noam Murro, production company: Biscuit Filmworks

As our regular contributor, Gordon Comstock, points out on his blog, this new ad for VW Passat from DDB is very strange indeed….

The ad sees a recently redundant man skipping around a recession-devastated town to the tune of Morecombe & Wise’s Feeling Positive, before getting into his VW Passat and driving into a tunnel. At this point we’re with Comstock who comments: “I’m having to fight off the implication in the final frame that he’s going to drive full pelt into the front of an oncoming lorry. Because isn’t that glowing light at the end of the tunnel a film convention for death generally?”

As Comstock will expand on in his column in the August issue of CR, VW’s classic advertising has always been based in irony, yet presumably this ad isn’t being ironic – it would be a brave client indeed that would want to potentially associate its brand with death. So what is going on in it?

Read the original post on Creative Review

No Responses to "One thing you can be sure of?"

Comment Form


Flickr PhotoStream

    2fev.2014Dark Horizons: Free Art PieceBluebird Dawn1592Key / Giltza bat / una Llave - BilbaoMucho verde, nuevo rojo / Solarpies Mad / urban gardenMucho verde, nuevo rojo / Solarpies Mad / urban gardenKey / Giltza bat / una Llave - BilbaoPutin on the Ritz# 2314 ShoesLate.Bild_1273_interniteo_140_100_2_cm_mixed_media_on_canvas_2014Bild_1272_serenity_120_100_4_cm_mixed_media_on_canvas_2014_NOT_AVAILABLEabstract paintingabstract painting


HaggBridge.com brings you a daily update of news from art world, focused on UK based artists, exhibitions, and galleries.