12 Aug, 2009

Selfridges goes into Xtra time

Posted by: admin In: Creative Review

To tie in with its centenary, Selfridges commissioned Wieden + Kennedy to create an A to Z of products of the future to fill its windows. One letter, however, was left blank – X .

Selfridges shoppers were asked to submit their own ideas for a product that might prove essential come the year 2109 and beginning with the letter X. A model of the winning idea would be displayed in the London store’s windows, alongside W+K‘s efforts for the other letters, which are supposed to represent “essential objects that may become commodities in the future”.

The winning idea is ‘XTRA time’ (above), designed by Brenda Durham, a retiree who lives in France. It’s a clock that can bend and stretch time while its user stays within the same 24 hours frame. Its user need never be pushed for time again – by simply pressing a button, the clock doubles time.  An hour of indulgence can last for two, a week off will feel like a fortnight.

The Wieden + Kennedy ideas include a walking Selfridges shopping bag to save your tired arms

Zero gravity paint to give you a bit of a lift

And the airbag helmet, which instantly inflates on impact

All 26 products will be on show at Selfridges London until the end of August.

All the modelmaking was by Atom. Window photographs by Andrew Meredith.

Read the original post on Creative Review

No Responses to "Selfridges goes into Xtra time"

Comment Form


Flickr PhotoStream

    Fairy of the middle of Winter/ Яварь Середина-Зимыnozzle head trioLars MikkelsenCountry house and waterfalls - The majolica cloister of Santa Chiara in Naples (years 1739-1742) - Architect Domenico Antonio Vaccaro - Painters Giuseppe and Donato MassaCyborg Dude with Autodesk Sketchbook Pro & iPadKnock Out Game175. The Carlyle Hotel, South BeachPájaro N°3Quasi PrimaveraFfunny FfriendsCatch!American DreamA Blessing


HaggBridge.com brings you a daily update of news from art world, focused on UK based artists, exhibitions, and galleries.