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15 Aug, 2009

Absolut Rock?

Posted by: admin In: Creative Review

It’s not every day that a bottle of vodka arrives in the post here at CR towers. It’s an even rarer occasion that a bottle of vodka turns up dressed in a tight fitting, studded leatherette jacket…

A press release informs us that this is Absolut Vodka’s “Rock Edition” which will launch in Selfridges on 1 September before rolling out to top supermarkets and display cabinets at premium bars. Now don’t get me wrong, I’m a massive fan of TBWA’s long-running bottle-shape-celebrating campaign for Absolut. The Absolut bottle has, as a result, reached iconic status – and has starred in brilliantly innovative adverts around the world.

 

But in the harsh light of day / our office’s meeting area, here’s how the bottle actually looks in its PVC suit.

Absolut Rock? If I hadn’t read the press release, I would have assumed that this was the Absolut Gimp edition.

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