HaggBridge.com

22 Aug, 2009

Is Million really a great idea?

Posted by: admin In: Uncategorized

Droga5’s Million mobile phone reward scheme for schoolkids may have won a lot of awards but, beyond the hype, how effective will it prove to be in the long-term?

The Million project has picked up awards around the world, including top honours at this year’s D&AD. Some in the industry have described it as the ‘future of advertising’. Looking past the ad industry hype, we asked educators whether they thought giving mobile phones to schoolkids was really the best way to raise standards and levels of achievement.

Read the article in full here

Read the original post on Creative Review

No Responses to "Is Million really a great idea?"

Comment Form

Advertising

Flickr PhotoStream

    Fairy of the middle of Winter/ Яварь Середина-Зимыnozzle head trioLars MikkelsenCountry house and waterfalls - The majolica cloister of Santa Chiara in Naples (years 1739-1742) - Architect Domenico Antonio Vaccaro - Painters Giuseppe and Donato MassaCyborg Dude with Autodesk Sketchbook Pro & iPadKnock Out Game175. The Carlyle Hotel, South BeachPájaro N°3Quasi PrimaveraFfunny FfriendsCatch!20140223_124358_IMG_20140223_124358A Blessing

About

HaggBridge.com brings you a daily update of news from art world, focused on UK based artists, exhibitions, and galleries.