28 Aug, 2009

The Mirror’s online footy archive

Posted by: admin In: Creative Review

Image of Charlie George (Arsenal)

For the launch of mirrorfootball.co.uk, which includes an archive of The Mirror’s football photography, Delaney Lund Knox Warren has created a series of 48 sheet posters using some classic images of players from ten UK teams…

While The Mirror’s digital archive could certainly do with some tweaks – the navigation can take the user round in circles, detailed captions cover the bottom of each picture – the photographs themselves convey some memorable moments from football’s past.

Each poster created for the campaign by DLKW has been tailored to one of ten UK teams and will be positioned near the relevant football ground.

Dave Mackay (Spurs)

Jim Montgomery (Sunderland)

It’s only a shame that the design and typography within the posters – that recalls football progammes of old – hasn’t been used across the digital archive.

Frank Swift (Manchester City)

Geoff Hurst, Bobby Moore and Martin Peters (West Ham)

That said there are hundred of great images in the archive that goes back to 1903 and, in particular, a wealth of previously unseen pictures from the days leading up to England’s World Cup win in 1966.

See mirrorfootball.co.uk and click here to go to the archive directly.

Agency: Delaney Lund Knox Warren
Copywriter: Ira Joseph
Art director: Jackie Steers
Planner: Kathryn Ellis
Media agency: Zenith Optimedia
Media planner: Iain Brewer, Alexander Jackson

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