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02 Sep, 2009

The best way to show off?

Posted by: admin In: Creative Review

We’re all about the graduates here at CR at the moment: the current issue is devoted to them, their work and their hopes and fears for the future while our current Question of the Week asks what they still need to learn.

But we also wanted to draw your attention to two more grad-related pieces from our August issue, now available online.

In the first, Michael Johnson questions the role of the degree show: “The ‘old way’ has been under pressure from all sides with the advent of multi-college shows like D&AD’s New Blood (in the UK), the rise of the digital degree show, or online portfolios of students’ work. Bit by bit the whole idea of an analogue show at all is being called into question.,” he writes. Read the whole piece here

Meanwhile, our new-ish contributor, James McNulty (who is a senior creative at a top London ad agency writing under a pseudonym) argues that creatives should ditch their black case and laminates in favour of a digital book. “If you haven’t made the leap yet, and are wondering whether you should do so, there’s a very simple answer. Yes. Immediately, if not sooner. Consider this: despite growing up in an age when the most advanced piece of kit in an agency was the door handle, today’s creative directors have gone digital-crazy. They know what the future looks like, and your portfolio needs to brand you as the team who can bring it to them.”

Read the whole piece here

Read the original post on Creative Review

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