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03 Nov, 2009

Font of Champions

Posted by: admin In: Creative Review

The Champions League has a spanky new font family and logotype, courtesy of Fontsmith and Radiant Studios…

Commissioned by creative agency Radiant Studios, Fontsmith were charged with updating the UEFA Champions League logotype (which featured a weighty, traditional serif face – see below image – and which has been in use for 12 years) – and corresponding corporate typeface.

Above: the old logo

We needed to come up with something bespoke that complimented the existing logo and graphics, and we played around with several possibilities: sans serif, serif, brushstroke,” says Fontsmith’s Jason Smith. “By far the strongest and most striking part of the existing imagery was the ball suggested by a pattern of stars. We kept returning to this and explored the angles on the points of the stars to see if we could incorporate them into the letterforms.”

The finished font is a modern, slightly quirky sans serif which comes in regular, bold and a condensed headline weight – all exclusive to UEFA to be used across all communications – printed and onscreen. From now on it will be the numerals of this typeface that appear on the onscreen clock of Champions League games.

fontsmith.com

 

 

 

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