30 Jan, 2010

Cringe: A flashmob too far

Posted by: admin In: Creative Review


Brands take note: it really is time to stop with the flashmobs.


It’s difficult to know where to start with this film for Dr Pepper’s, but sometimes things are so bad, they are worth sharing, so here you are. But really, please stop flashmobbing, right now.


Update: The ad’s singer is David Naughton, who starred in the film Amercian Werewolf In London, but was first known for his performances in Dr. Pepper ads in the late 70s. As well as bringing back Naughton, the flashmob also reprises the brand’s slogan from the period: ‘I’m A Pepper, He’s A Pepper, We’re A Pepper’.

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