The colour wheel submitted to IKEA by Jessica Reynolds and Serena Wise was simple but by IKEA standards for marketing a great idea!

The feature documentary, Artistas: The Maiden, Mother, and Crone will document and unveil the lives and works of one new-on-the-scene and four prominent female artists at different stages of their careers and lives. The criterion for the subject/artist selection is that each artist is a “working artist” and creating “Fine Art,” which is defined as “Art created for purely aesthetic expression, communication, or contemplation.” The film will be metaphorically and stylistically based on the concept of the Triple Goddess, the ancient triad of birth/youth (“Maiden”), life/fertility (“Mother”), and death/wisdom (“Crone”). For the purpose of the film, the filmmaker will use the Triple Goddess concept as an intergenerational stepping-stone for the creative, functional, and discovery processes, thus connecting the artists’ stories and the fine art world while focusing on the following themes: Gender, Age, Ethnicity, and Economics.